I’m not a Grinch. I like to honour my friends and family with gifts at this time of year. But still, I think about the flurry of spending that seems at odds with the celebration of birth, peace, love and the return of light.

In fact, I think about spending all year round. Or, to be more precise, I think about the power of purchasing. As consumers we can choose how we use our money. We can save and invest it. (See my last post.) We can give it away – that’s a topic for another post. Or we can spend it.

When we spend money, we use it to purchase the things we need in our lives: food, clothes, housing, chocolate.

If we purchase consciously, we can make our dollars work harder. We can target our purchasing to effect change beyond what we get back. Locally raised organic free-range turkey. Preloved mittens. A LEED Gold home. Camino Fair Trade chocolate.

How we purchase as individual consumers makes a difference; collectively we create market demand. However, businesses, governments and large organizations have far more purchasing power than you or I. Like ours, their purchasing decisions can drive sustainability – but on a larger scale.

So it’s a good thing that, once companies have committed to a Corporate Social Responsibility (CSR) or sustainability policy, they often turn to their procurement department to adopt sustainability considerations into purchasing.

This is reflected in the 2009 TerraChoice Eco-Market Survey of nearly 600 purchasers representing business, government and non-profits in Canada and the US. The survey found that nearly three-quarters of the organizations had a sustainable purchasing policy – up from two-thirds in 2008.  Of those who didn’t have such a policy, over half plan to implement one.

Applied across the global market, those growing numbers can drive real change.

This year I conducted a study for The Co-operators on international best practice in sustainability. It revealed some common characteristics of comprehensive sustainable purchasing programs.

If you would like to develop a sustainable purchasing policy, here are some ideas to get you started:

  • First, establish clear CSR or sustainability goals for your purchasing.  (I helped develop sustainable purchasing policies for both the Vancouver 2010 Olympic and Paralympic Games and The Co-operators, the largest Canadian-owned insurer. We learned how important it is to clarify sustainability goals at the outset in order to develop a robust sustainable purchasing policy and program.)
  • Incorporate sustainability criteria into requests for proposals.
  • Require suppliers to complete sustainability questionnaires.
  • Weight sustainability in the evaluation process.
  • Include sustainability terms and conditions in contracts.

For support, join the BuySmart Network. I teamed up with Tim Reeve and Charlene Easton about five years ago to form the BuySmart Network, now a program of the Fraser Basin Council.  The Network provides education, advice and networking opportunities to organizations that seek to integrate social, ethical and environmental factors into purchasing decisions.

So, don’t be a Grinch. Enjoy this holiday season. Cherish your loved ones. Light a candle for peace. And purchase with purpose.

Coro’s Blog Topics


Published June 19, 2017

Vancity – a Force For Good

Vancity, Canada’s largest community credit union, has achieved the title of Canada’s Best Corporate Citizen for the second year in a row.

Published June 6, 2017

Accelerating Sustainability Visions for the Future

If you haven’t updated your sustainability or corporate social responsibility approach in the last few years, you are putting your company at risk.

Published April 28, 2017

Progressing Past the CSR Plateau

Corporate social responsibility is stuck. When it emerged on the scene 20 years ago, businesses and other stakeholders had high expectations for what a focus on CSR could deliver. But the reality is that neither business nor society are on track to enable nine billion people to live well within the boundaries of the planet by 2050 – let alone 2030.

Published March 10, 2017

Sea Change Ahead: Upgrade Your Sustainability Vision Story

If your sustainability strategy is three or more years old, time to chart a new course with a refreshed, ambitious Sustainability Vision.

Published February 10, 2017

Governance and Sustainability: The New Normal

Boards are the last great sustainability frontier. They set the sustainability tone at the top, which then cascades throughout the company.


How Purchasing Drives Sustainability

If we purchase consciously, we can make our dollars work harder. We can target our purchasing to effect change beyond what we get back. Locally raised organic free-range turkey. Preloved mittens. A LEED Gold home. Camino Fair Trade chocolate.

Socially Responsible Investing – Big dollars, Big change.

Will socially responsible investing ever really catch on? I asked that question when I conducted a study for Vancity Credit Union on the future of socially responsible investing (SRI) five years ago. Today, the answer is ‘thumbs up’. Pretty well every prediction from that study played out, particularly the mainstreaming of SRI.

Sustainable Business Decisions – A How-to Case Study of BC Hydro

We’d all like a window into the teenage brain to know what triggers a good decision. Equally, in the world of business, economics and government, we need to understand the dynamics of the decision-making process to achieve a “good” outcome.
A few times a year, Strandberg Consulting sends out a newsletter to keep Coro’s network up-to-date on her latest projects, publications and tools.