Coro’s Blog: On Purpose

Inspired insights on accelerating, leading and transforming solutions for a sustainable world

Coro writes frequently on a host of sustainability topics. Her insights are infused with the latest trends emerging from her own research and her work with clients in many sectors. Every post includes pragmatic tools you can use and links to more than 100 downloadable publications and resources so you can go deeper. Coro believes it’s important to share her knowledge and “tales from the trenches” with as many people or organizations as possible, with the goal of encouraging and attracting others who want to make a difference in their own work or communities.

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Coro’s Blog Topics


Published April 28, 2017

Progressing Past the CSR Plateau

Corporate social responsibility is stuck. When it emerged on the scene 20 years ago, businesses and other stakeholders had high expectations for what a focus on CSR could deliver. But the reality is that neither business nor society are on track to enable nine billion people to live well within the boundaries of the planet by 2050 – let alone 2030.

Published February 2, 2017

Embracing profit and purpose as the new way to do business

Employees want more from their employer than a paycheque. They crave a sense of pride and fulfillment and want to work for a company whose values match their own.

Published January 20, 2017

The Circular Economy in Action: HP leading the way

Getting started going circular. Where can we turn for inspiration? HP is certainly one innovation leader to watch.

Published November 18, 2016

A Way Forward to Creating Social Impact

Now, more than ever, we need business leadership on the social issues of our time.

Published July 18, 2016

Circular Economy Toolkit is guide for future-proofing businesses

Dell makes its computer cases out of plastic recovered from its computers. Caterpillar remanufactures oil coolers, engine blocks and other parts, recovering 93% of their core value. TerraCycle teams up with major manufacturers to invent ways of reusing difficult-to-recycle plastics—then shares their stories.

A few times a year, Strandberg Consulting sends out a newsletter to keep Coro’s network up-to-date on her latest projects, publications and tools.