Marketing for Social Change: Unilever Leads the Way

I collaborated with Francisca Quinn, a leading sustainability consultant in Canada, in conducting this research and writing this article.We have been collaborating on sustainability research and strategy over the past 2 years.

Prescription for a Healthy Business

Faced with rising income inequality, high unemployment levels, an aging population and sky-rocketing obesity levels, leading companies are adopting business strategies to improve public health outcomes. In research I conducted for Canadian Business for Social Responsibility (CBSR) on the qualities of transformational companies, these trail blazers are “solutions oriented” and “inclusive”, and seek to address systemic social issues through their core business.

The virtuous circle effect

Every company needs strong leaders at its helm. But what made leaders successful in the past may not equip them to be effective in the future. Current and future leaders will need a host of new skills and competencies to address the intensity of the many economic, social and environmental challenges over the next 10 to 20 years.