Coro Strandberg works with businesses, government and industry associations to envision and innovate a sustainable future.

An expert on sustainability leadership and transformational business practices and relationships, Coro believes sustainable business changes everything for the better.

She is at the forefront of shaping and advancing profitable social and environmental innovation, offering tailored services that position companies for leadership and marketplace success. Coro brings extensive Board, strategy, business and government experience and a vast knowledge of social, environmental and economic trends and pioneering transformational and social purpose strategies. She puts this experience to work to offer a winning combination of governance, strategy, integration, implementation, business function, and government and industry association expertise.

Coro champions effective business models that generate growth, enhance profitability and accelerate game-changing social and environmental solutions for society and customers. Her vision is of a marketplace for good.

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Companies that adopt sustainable business practices realize long term business success.

From the Blog

The Social Purpose of Associations: A Call to Action to Serve the Greater Good

The intersecting crises of the pandemic, soaring inequality, the climate emergency, and the urgent need to combat systemic racism create a burning platform for organizations everywhere – including and especially associations – to reconfigure their mandates to serve the greater good. There is no better time than now as society recovers from the COVID shutdown.

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Latest Publications visit the archive

The Role of Canadian Universities in Society

November 2021 in Leadership Strategies

The Role of Canadian Universities in Society is a manifesto on the role of the post-secondary sector to accelerate progress towards a sustainable future signed on by nearly 30 university presidents, representing about one-third of all universities across Canada.

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Purpose Governance Framework: Your Board Roadmap for Developing and Governing a Corporate Purpose

November 2021 in Sustainable Boards

The Purpose Governance Framework is a comprehensive set of steps and roles board of directors can play to have oversight of their company’s purpose. The Purpose Governance Framework recognizes that a company’s board is responsible for ensuring the corporation pursues and fulfills its Purpose.

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Latest Webinar

Becoming a Purpose-Driven Company: Tales from the Trenches

GreenBiz 2021 Panel Session discussing the why and how of pivoting from CSR to Purpose moderated by Coro.

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What’s New

Circular Economy Business Toolkit

Interested in becoming more circular but not sure where to start? Take a look at this Circular Economy Business Toolkit – the how-to guide for businesses to explore the opportunities of circular modes of design, production and service.

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  • Global thought leader study on the Future of Business in Society provides insights into how the role of business is changing to be a force for good in the world and transition out of unsustainable products and operations.
  • The Sustainable and Just Association Canadian Benchmark provides insights into the current state of play of associations equipping their members to improve their sustainability performance and become forces of good.
  • Paper on the Role of Marketing in a For-Purpose Business. Read on to learn more about how marketing changes in a purpose-driven company.
  • Latest insights on “sustainable boards”, including the role of the board in providing oversight of ESG to protect and create long-term corporate value.
  • Interested in how CSR is evolving to Social Purpose? Check out these six Case Studies to learn more.


Coro guides businesses, governments and industry associations to develop and deliver real-world solutions to sustainability challenges. Companies that adopt sustainable business practices realize long term business success. Learn More.

Sustainability Strategy & Reporting

Coro can help elevate your company to sustainability leader. From development and planning to ground level execution and measurement to sustainability reporting, Coro brings a strategic outside perspective and balanced view throughout the process.

Coaching, Education & Facilitation

Coro guides leaders to integrate sustainability into the core of their organizations, and provides them with tools and resources tailored to address challenges, maximize opportunities and realize success.

Governance, Management & Implementation

Coro can help your organization with the hard work of implementing and embedding sustainability into the business and corporate culture. She can help your organization diagnose and remove barriers to sustainability integration in a cost-effective manner.

Industry Association & Stakeholder Engagement

Coro brings people together. She is well-known for her vast network of cross-sector connections which facilitate opportunities for private, public, and non-profit sector organizations to combine forces.

Why starfish on Coro’s home page? Because it’s a sustainability superstar. More than 2,000 of this resilient species live in every ocean in the world. From a lost limb, they can regenerate and replicate – continually transforming and recreating life! As importantly, starfish are self-sustaining, yet they are interdependent, thriving in collaborative communities. Diverse and beautiful, the starfish inspires us to live in harmony with each other and nature.

Join the sustainability conversation. Coro is active on Twitter and LinkedIn.