Coro’s Blog: On Purpose

Inspired insights on accelerating, leading and transforming solutions for a sustainable world

Coro writes frequently on a host of sustainability topics. Her insights are infused with the latest trends emerging from her own research and her work with clients in many sectors. Every post includes pragmatic tools you can use and links to more than 100 downloadable publications and resources so you can go deeper. Coro believes it’s important to share her knowledge and “tales from the trenches” with as many people or organizations as possible, with the goal of encouraging and attracting others who want to make a difference in their own work or communities.

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Published June 15, 2018

Philanthropy Pivots on Purpose

Classical American economist Milton Friedman would turn in his grave if he knew the interests of investors and corporate philanthropists were converging. In an influential 1970 New York Times article, Friedman argued persuasively that the sole social responsibility of business is to increase its profits.

Published May 11, 2018

Partnering for Good: Big impacts from pooling expertise and resources

Environmental and social issues are growing in importance and increasingly affecting the viability of business – and the communities and environments where they operate. A proven way to address these issues is through partnerships in which business and non-profits collaborate for mutual benefit and create solutions to societal challenges.

Published April 20, 2018

About the clout: Pro-sustainability businesses lobby for greater good

Increasingly, businesses are using their clout to influence governments to advance a fair, inclusive and sustainable society and position their business for success. They recognize that government leadership is essential to develop progressive economic, social and environmental public policy to realize a future in which business and society can prosper.

Published April 6, 2018

CSR and Corporate Sustainability practitioners: Roles have changed, has your job description?

As a sustainability professional, I am drawn to this Muppet wisdom. Over the many years I’ve worked in the field as an advisor and strategist, I’ve witnessed a slow but steady awakening on the part of organizations to the real challenges of long term sustainability. It takes intention, commitment – and pivots.

Published March 2, 2018

From influencing to ignoring: industry associations vary in their sustainability efforts

Quick question: where is your industry association on the sustainability continuum? Do you know what it is doing to help your sector anticipate, influence and steer during these disruptive, turbulent times?

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