Transform. Accelerate. Lead.

Publication

Social Purposes Practice Kit

Check out this kit to learn how to embed your company’s purpose in everything it does, includes practical actions and case studies.

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Publication

Purpose and Stakeholder Governance Playbook

A must-read for corporate directors and those who advise them to get up to speed on the board’s role in oversight of corporate purpose and company stakeholders.

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Coro Strandberg works with businesses, government and industry associations to envision and innovate a sustainable future.

An expert on sustainability leadership and transformational business practices and relationships, Coro believes sustainable business changes everything for the better.

She is at the forefront of shaping and advancing profitable social and environmental innovation, offering tailored services that position companies for leadership and marketplace success. Coro brings extensive Board, strategy, business and government experience and a vast knowledge of social, environmental and economic trends and pioneering transformational and social purpose strategies. She puts this experience to work to offer a winning combination of governance, strategy, integration, implementation, business function, and government and industry association expertise.

Coro champions effective business models that generate growth, enhance profitability and accelerate game-changing social and environmental solutions for society and customers. Her vision is of a marketplace for good.

Coro calls on associations to become drivers of positive change at conference

Coro was a panelist at the Canadian Society of Association Executives 2023 national conference. Here she is talking about her vision for associations – and their members – playing their part to put humanity on a positive course.

What's New

Architecting the Purpose Economy

Social purpose business is gaining momentum as a global movement. This paper lays out strategies to accelerate its growth.

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Speaking Engagements

Tue, Apr 1

10am–11am PST

The Purpose Lens: Transforming Investment Practices in Canada

Online Webinar

Hosted by Impact United. Coro will introduce Purpose Investing, a groundbreaking concept poised to reshape the investment landscape. Explore how aligning capital with corporate purpose can unlock long-term value, mitigate risk, and drive societal impact.

Thu, Apr 10

12pm–1pm ET

Embedding Purpose in Corporate Governance: A Panel Discussion with In-House Counsel

Online Webinar

Coro will kick off the session with a brief introduction on the importance of purpose governance in the modern corporate landscape and participate in a dynamic discussion on the role of General Counsel.

Sat, May 3

8:45am-9:30am AST

Purpose Governance – Reclaiming the Role of Higher Education in Saving the World

Halifax

Hosted by Canadian University Boards Association. Coro will engage with university boards and governance professionals on defining and accelerating their purpose to reignite the university mandate.

From the Blog

Purpose in Action:  Navigating Disruption and Driving Impact with Social Purpose

Mar 24, 2025

in Leadership Strategies

Here are 7 practical tools and frameworks to help your business realize the potential of its purpose — and be a beacon of hope in a time that sorely needs it.

Scaling Social Purpose in Canada: Highlights from My Forbes Interview

Nov 18, 2024

in Leadership Strategies

I’m excited to share that I was recently interviewed by Afdhel Aziz for a Forbes article to discuss my journey to social purpose, my work with the Canadian Purpose Economy Project (CPEP), and our vision for creating a Purpose Economy by 2030.

From Profit to Purpose: Architecting the Purpose Economy

Oct 11, 2024

in Leadership Strategies

The single-minded drive for profits in modern shareholder capitalism exacts a heavy toll on society. Accelerating climate change, mounting biodiversity loss, widening inequality, and eroding public trust are among the most damaging consequences of this economic paradigm. Its focus on profit as the primary purpose of business is a threat to human and planetary well-being.

Latest Publications

Social Purpose Departments Checklist

Posted on Dec 2024

in Social Sustainability

Social Purpose Departments Checklist is designed to help companies embed their social purpose across all business units, functions, and departments.

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Enhancing risk management practices: A how-to guide for social purpose companies

Posted on Nov 2024

in Social Sustainability

Social purpose companies need to update their risk models and policies to address specific risks emanating from their social purpose. Enhancing Risk Management Practices in Social Purpose Companies is a short guide for risk managers, chief risk officers and others responsible for Enterprise Risk Management at social purpose companies that are enhancing their risk management practices to include their social purpose in their overall risk profile.

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Social purpose strategy: Bring your corporate purpose to life

Posted on Oct 2024

in Social Sustainability

Social purpose strategy: Bring your corporate purpose to life is a guide to help companies embed their purpose into their corporate strategy. Articulating a social purpose is the first step to becoming a social purpose company.

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Sustainability Jobs

Are you looking to make a bigger difference in your career? Or to help someone else land in the right spot?

Coro regularly posts job opportunities she receives to the following list. Connecting the right people with the right organizations is part of finding solutions for a sustainable world. Email Coro if you would like to be added to her “jobs list” and receive notices of new job postings.

Posted on Mar 25, 2025

Calgary Business Development Lead

Green Economy Canada

Deadline – position will close when the best candidate is identified.