The circular revolution: purposeful packaging

Step by step. Product by product. Standard by standard. Consumer by consumer. That is what it will take to re-engineer our take-make-dispose economy so it is “restorative and regenerative by design, keeping products, components and materials at their highest utility and value at all times, distinguishing between technical and biological cycles.” (Ellen MacArthur Foundation)
Going Beyond Less Bad: Redefining products and brands for positive impact

We want all of our three billion products we sell every year to be well on the path to being truly sustainable by 2025.
It’s an ambitious commitment by UK retailer Marks & Spencer (M&S) spelling out their long-term vision for product sustainability.