5 Ways Companies Can Transform to Social Purpose
Too many companies still understand their purpose — or fundamental reason for existence — as maximizing profits or shareholder wealth. How can they move beyond that narrow definition of purpose, towards defining how their businesses help address society’s challenges?
The Purpose Gloves Are Off: How to Not End Up on the Ropes
Corporate Knights, the famed Canadian publisher that annually ranks the world’s 100 most sustainable corporations, recently released its rating of 34 Canadian companies with a social purpose (a report I co-authored). It found that only half of those with a social purpose invest in authentic implementation; half likely do not and are at risk of purpose-washing.