Coro’s Blog: On Purpose

What would it take to make social purpose business the norm in Canada? That is the question at the heart of the Canadian Purpose Economy Project—and of a keynote I recently delivered at Greater Purpose West in Vancouver.

I was recently asked to give a keynote to the International Academy for Quality, a global quality leadership body, on the relationship between quality and purpose. It was not a question I had previously considered directly.

Enterprise risk management has long asked a familiar question: Will we achieve our strategy?
But once an organization adopts a purpose, that question is no longer sufficient.