Coro’s Blog: On Purpose

I’m excited to share that I was recently interviewed by Afdhel Aziz for a Forbes article to discuss my journey to social purpose, my work with the Canadian Purpose Economy Project (CPEP), and our vision for creating a Purpose Economy by 2030.

The single-minded drive for profits in modern shareholder capitalism exacts a heavy toll on society. Accelerating climate change, mounting biodiversity loss, widening inequality, and eroding public trust are among the most damaging consequences of this economic paradigm. Its focus on profit as the primary purpose of business is a threat to human and planetary well-being.

The purpose ecosystem is coming of age. You can see this when you start coming across academic research defining it and studying its potential and constraints, when you watch it come to fruition through your or others’ deliberate efforts, or when over 100 CEOs of purpose-driven companies endorse a Call to Purpose