Coro’s Blog: On Purpose

From Everydayism to Transformational Social Sustainability

Published on November 29, 2014

Who wants to be stuck in “everydayism”? It may be comfy but it’s not very dynamic. Here’s a way out. Recently I published a how-to guide for business on how to go beyond “everdayism” to foster sustained social benefits in communities and markets. The guide provides a roadmap for business to embed its social commitments into its HR and procurement practices – and it highlights five steps a business can pursue to advance social innovation and build social benefit into its business model.

You can use this planning tool to challenge your organization to go beyond CSR as usual – to pivot your business strategy, functions and model to become more transformational in your social sustainability efforts.

Transformational Social Sustainability Continuum

If you are scratching your head wondering what social sustainability measures to pursue, here are 35 social sustainability initiatives from my CSR as a Poverty Reduction Strategy checklist. With the Guide, the Transformational Continuum tool and this checklist you have all the resources you need to get started!

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