Publications & Thought Leadership

Propelling the Canadian Purpose Economy: A Framework for Action is a playbook for accelerating the purpose economy in Canada. It is based on two years of consultations of business, governments, and civil society actors on strategies to mainstream social purpose in business. Propelling the Canadian Purpose Economy summarizes four purpose imperatives for Canada, including systems, diversity, awareness, and actors. It profiles purpose economy levers, leadership, and drivers. These include the role of boards, investors, accountants, business education, associations, governments, and standards to propel the purpose economy. Coro authored the e-book on behalf of the United Way Social Purpose Institute where she is an advisor.

Propelling the Canadian Purpose Economy summarizes the dialogue at Canada’s first Social Purpose Summit in November 17-18, 2021, attended by over 300 people.

Read Propelling the Canadian Purpose Economy to:

• Learn more about social purpose in business and the new agenda to create a Purpose Economy for Canada.
• Pick up tips, actions, and resources to help you and your organization on its purpose path.
• Gain a deeper understanding of the levers that are being harnessed to mainstream purpose in business and the role you can play to accelerate progress.

The Propelling the Canadian Purpose Economy: A Framework for Action provides on ramps for the beginner and the advanced purpose practitioner to help reinvent the economy for good.