Publications & Thought Leadership

February 2024

Social Purpose Implementation Case Study – Coast Capital

Posted in Leadership Strategies

Once companies adopt a social purpose as their reason to exist, they begin the transformational journey to authentically embed it in everything they do and collaborate with others to achieve it.

This is one of two case studies of social purpose implementation. It outlines the social purpose implementation of Coast Capital, a national financial institution. The other profiles the social purpose implementation of a printing company.

This case study describes why Coast Capital adopted a social purpose, and the benefits it is realizing. It provides an overview of the Coast’s internal structure for social purpose execution, its social purpose goals, and how it is engaging its employees on its social purpose. Additional topics include board purpose oversight, supplier social purpose engagement, the relationship between ESG to Coast’s social purpose and how it is transitioning its product portfolio towards social purpose.
It also describes Coast’s implementation challenges and lessons learned.

Read the Hemlock social implementation case study.

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