Publications & Thought Leadership

March 2021

The Sustainable and Just Association: The Role Associations Can Play to Help their Members Accelerate a Just and Sustainable Future

Posted in Sustainable Associations

As society emerges from the global pandemic, everything is changed. Among the changes that trade, industry, and professional associations are grappling with are the new realities for themselves and their members. As society hurtles through the 21st century, the sectors and professions that built the Canadian economy are encountering a chasm, requiring a leap of faith into the future. Global social and environmental tectonic forces are reshaping the risks and opportunities industries and professions face as they steward the success of their organizations. Associations that represent professionals and organizations around the world will be upgrading their toolboxes to foster sector and professional resilience and relevance for the turbulent times ahead.

Leading associations understand this and are updating their value propositions for the new reality. This report on The Sustainable and Just Association can help with this effort. It helps answer the question:

“How do we unlock the higher potential of our profession / sector to contribute to a better society?”

The Sustainable and Just Association Report was commissioned by the Canadian government via Employment and Social Development Canada which is interested in accelerating the response of the private sector to contributing to a sustainable and just future for Canadians and their communities.

The Sustainable and Just Association Report was informed by interviews with seven association leaders who shared their ideas on:

  • Sustainable Association Best Practices
  • Sustainable Association Business Case
  • Barriers and Opportunities
  • Role of the Federal Government
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