I’m excited to share that I was recently interviewed by Afdhel Aziz for a Forbes article to discuss my journey to social purpose, my work with the Canadian Purpose Economy Project (CPEP), and our vision for creating a Purpose Economy by 2030. The article explores how Canadian businesses can lead the shift from a profit-first to a purpose-first economy and achieve this ambitious goal—and how this national model can be replicated in other jurisdictions.
To achieve our vision that by 2030 social purpose in business will be mainstreamed in Canada, we identified “Eleven Levers of Change”—strategies designed to make purpose the norm across industries. Some of these levers include strengthening corporate boards’ commitment to purpose, enhancing transparency through purpose disclosures, and empowering investors to prioritize purpose in their portfolios. We’re also working with associations, like the BC Chamber of Commerce, to scale purpose-driven practices across the country.
One of the biggest challenges is overcoming entrenched profit-first mindsets, largely reinforced by traditional education systems focused on shareholder primacy. To shift this, CPEP launched the Social Purpose Business Schools Project, which advocates for including social purpose teaching in core business education to shape the next generation of purpose leaders.
Through these efforts, we aim to position Canadian businesses as catalysts for large-scale social and environmental change, inspiring global adoption of purpose-led business models. For the full story, I encourage you to check out the article on Forbes!
