Coro’s Blog: On Purpose

Associations are perfectly positioned to help their members – and Canadian society – transition to a sustainable future

Published on September 11, 2019

Associations that represent the interests of their professional and business members recognize more than anyone that global trends create risks and opportunities for their members. Climate change. Indigenous reconciliation. Income inequality. Emerging technologies. Changing demographics. These trends and current issues will drive changes in regulation, customer expectations, investor and banker demand, and employee and society aspirations. Associations that address these issues will help their members succeed, improve their future competitiveness, foster innovation, attract and retain talent, and build the brand, trust and reputation of those they represent. They will increase member engagement and enhance the value proposition for the employees and members they seek to attract.

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