Coro’s Blog: On Purpose

Inspired insights on accelerating, leading and transforming solutions for a sustainable world.

Coro writes frequently on a host of sustainability topics. Her insights are infused with the latest trends emerging from her own research and her work with clients in many sectors. Every post includes pragmatic tools you can use and links to more than 100 downloadable publications and resources so you can go deeper. Coro believes it’s important to share her knowledge and “tales from the trenches” with as many people or organizations as possible, with the goal of encouraging and attracting others who want to make a difference in their own work or communities.

Coro helps her clients develop cost-effective strategies for integrating sustainability values and outcomes into all aspects of their activities. Be it governance, operations, procurement, employee engagement, risk management, branding and communications, or involvement with key external stakeholders - Coro helps you see the connections and leverage them to scale up impact and value.

Linda Coady

Former Vice President, Sustainability, 2010 Olympic and Paralympic Winter Games

I go to Coro when I need unbiased strategic advice and expertise. There are very few people in the sustainability sphere I can reach out to who can offer both strategic and practical guidance. Coro fills a pretty unique need. She is highly attuned to best practices in sustainability and provides important insight on where sustainability is going. She liberally shares her work and her network with me.

Anna Mathewson

Manager, Sustainability, City of Surrey

Coro is a visionary with a global view on sustainability. Transitioning society to a sustainable future requires exceptional leadership: Coro stands out from the crowd for her deep insights, extensive research and practical experience. We need more organizations to pursue accelerated sustainability and with Coro’s advice and guidance, solutions are within reach.

Joel Makower

Chairman and Executive Editor GreenBiz Group Inc

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Implementation and Integration
Sustainability integration and departmental / functional sustainability (e.g. procurement, HR, finance, marketing, etc.) research and inspiration.

Leadership Strategies
Social purpose, transformation, social innovation, and strategy development trends, research and commentary.

Social Sustainability
Social and community sustainability research, trends and insights.

Sustainable, Social and Purpose Finance
Sustainable and social banking, finance, investments, insurance and credit union research, trends and insights.

Sustainable Associations
Sustainable industry, professional, business and trade association insights and tools.

Sustainable Boards
Sustainable boards and CSR governance trends and best practices.

The Purpose Imperative Is Taking Hold — Here’s What We’re Learning

Jul 3, 2025

Social purpose is becoming a practical way to clarify direction, energize culture, and build a stronger value proposition in a noisy and competitive market.

Beyond ESG: Purpose as the Next Frontier in Investing

Jun 2, 2025

Investors now see purpose as a KPI for resilience: Purpose-led companies can better navigate disruption and retain stakeholder confidence in uncertain times.

Purpose in Action:  Navigating Disruption and Driving Impact with Social Purpose

Mar 24, 2025

Here are 7 practical tools and frameworks to help your business realize the potential of its purpose — and be a beacon of hope in a time that sorely needs it.

Scaling Social Purpose in Canada: Highlights from My Forbes Interview

Nov 18, 2024

I’m excited to share that I was recently interviewed by Afdhel Aziz for a Forbes article to discuss my journey to social purpose, my work with the Canadian Purpose Economy Project (CPEP), and our vision for creating a Purpose Economy by 2030.

From Profit to Purpose: Architecting the Purpose Economy

Oct 11, 2024

The single-minded drive for profits in modern shareholder capitalism exacts a heavy toll on society. Accelerating climate change, mounting biodiversity loss, widening inequality, and eroding public trust are among the most damaging consequences of this economic paradigm. Its focus on profit as the primary purpose of business is a threat to human and planetary well-being.

The State of Purpose Governance in Canada

Sep 20, 2024

Corporate governance standards and expectations continue to evolve in response to rising demands from investors, regulators, and stakeholders – and in response to continuous improvement on the part of high-performing boards. In recent years, with more companies clarifying their purpose as their meaningful reason to exist, their boards are beginning to broaden their oversight role to include “purpose governance”.