Coro’s Blog: On Purpose

Mobilizing Sectors for Sustainability: Why Industry Associations Are the Missing Link

Published on June 26, 2026

For decades, sustainability practitioners have worked to help organizations improve their environmental, social, and governance (ESG) performance. Companies have set targets, issued reports, reduced emissions, improved labour practices, and strengthened governance.

Yet many sustainability challenges continue.

Food waste. Climate resilience. Supply chain transparency. Biodiversity loss. Sustainable procurement. Circularity.

The reason may be simpler than we think.

Many sustainability challenges are not organizational problems.

No food processor can solve food waste alone.

No grower can solve supply chain resilience alone.

No retailer can solve sustainability verification alone.

Yet we continue to approach sustainability one organization at a time, even though the challenges themselves are created by interconnected decisions made across value chains and entire industry sectors.

These challenges require coordination among many actors who influence one another but rarely work together. And that is where industry associations become integral.

Industry associations occupy a unique place in the economy. They convene competitors. They provide education and guidance. They establish norms and standards. They engage regulators and policymakers. Most importantly, they can mobilize entire sectors.

Yet industry associations remain one of the most overlooked players in the sustainability movement.

Read more at Sustainable Brands.

Sustainable Brands

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