Coro’s Blog: On Purpose

The Social Purpose of Associations: A Call to Action to Serve the Greater Good

Published on November 12, 2021

The intersecting crises of the pandemic, soaring inequality, the climate emergency, and the urgent need to combat systemic racism create a burning platform for organizations everywhere – including and especially associations – to reconfigure their mandates to serve the greater good. There is no better time than now as society recovers from the COVID shutdown.

Associations have historically been focussed on their members’ immediate priorities. However, forward-thinking associations now have their eyes on future value propositions to help their members not only survive, but thrive, in the longer term. Singly and by working together, associations can shape the future, not just respond to it. And now they have the tools and best practices to do it.

Read on to learn how associations are mobilizing their memberships to accelerate progress on society’s challenges and contribute to a better world.

Read the article at Boardroom.


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