August 2018

Advocacy for Good: Corporate Public Policy Advocacy for a Sustainable Future

Posted in Leadership Strategies

“Advocacy for Good: Corporate Public Policy Advocacy for a Sustainable Future” provides insights, analysis and recommendations to company leaders who seek to put their company and society on a sustainable path. These visionaries understand that government leadership in developing progressive economic, social, and environmental policy is essential to achieve a future in which business and society can thrive. The reality is that governments are more prepared to lead on sustainable public policy measures when there is demonstrated private sector support. In the absence of such support, legislative, regulatory, and programmatic changes that favour sustainability remain slow and incremental. To accelerate their sustainability ambitions and make the necessary business model investments, progressive businesses need governments and policy-makers to provide an enabling environment. This is integral to advancing sustainability progress for businesses and for the communities in which they operate. “Advocacy for Good: Corporate Public Policy Advocacy for a Sustainable Future” is a handy resource guide for leading companies that seek to play this positive advocacy role. 

“Advocacy for Good: Corporate Public Policy Advocacy for a Sustainable Future” shows that businesses are starting to use their clout to influence governments to advance a fair, inclusive, and sustainable society and thus position their business for success. Leading companies actively engage with policy-makers and regulators to create the context to achieve their sustainability goals and build a strong foundation for societal well-being and business health. Transformational companies advocate for good so they can inform and advance the policies needed to support stable local and global economies and a sustainable society.

“Advocacy for Good: Corporate Public Policy Advocacy for a Sustainable Future” provides advice on how to build a sustainable public policy agenda. It lays out five steps for a corporate sustainable public policy action plan. It provides examples of how companies are approaching this issue, such as The Co-operators and Marks and Spencer. It sets out a continuum of practice from opposed to transformational to help companies identify gaps and opportunities to progress along the Sustainable Public Policy path.

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