Coro’s Blog: On Purpose

Was it the underpants tweet?

Published on February 2, 2014

I’m flattered to hear that my latest article in GreenBiz.com, Why CFOs are sustainability’s surprising new superheroes has generated more than two hundred tweets – a good number by GreenBiz standards and even better by mine! Do you think the popularity had anything to do with this tweet?

I didn’t think to recommend how CFOs should wear their underpants. However I did take a good look at the importance of the CFO’s role in the evolution of sustainability in the marketplace. According to Deloitte global research, nearly two-thirds of finance chiefs expect their involvement in sustainability to increase by 2014. Discover why CFOs have this new power and how they can use it for good.

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