Corporate social purpose: the podcast!

I pivoted to thinking about social purpose for the corporate world five years ago and have been championing it ever since because I truly believe it is essential for organizations, humanity, and our planet, to survive, and thrive, in the long term.

Do you know the Role of your Business in Society?

Lethal heat waves. Incinerated town in a global hot spot. Mass Indigenous graves. A roiling pandemic. Rising recognition of systemic racism. It’s hard to take it all in as an individual. And harder still to consider how your organization might respond. Until now.

We need a vaccine for business, as well

With global COVID-19 vaccinations underway, there is hope for another kind of vaccine to inoculate society from the path we are on — which sees environmental and social indicators spiraling out of control.

CSR: Death or Rebirth?

Is corporate social responsibility (CSR) dying? Many think it is. Leading companies who practiced CSR over 10 and 20 years ago believe CSR, which largely operated on the side of the company, is outdated and no longer reflects how they operate their companies.

Marketing’s Purpose Pivot

In a purpose-driven business, the role of marketing changes. It shifts from advertising products or services to building a social purpose brand ecosystem.