CSR: Death or Rebirth?

Is corporate social responsibility (CSR) dying? Many think it is. Leading companies who practiced CSR over 10 and 20 years ago believe CSR, which largely operated on the side of the company, is outdated and no longer reflects how they operate their companies.

Marketing’s Purpose Pivot

In a purpose-driven business, the role of marketing changes. It shifts from advertising products or services to building a social purpose brand ecosystem.