Marketing’s Purpose Pivot
In a purpose-driven business, the role of marketing changes. It shifts from advertising products or services to building a social purpose brand ecosystem.
The Social Ripple Effect: The Reach of Business Decisions in the Time of COVID-19
A ripple effect is a situation in which, like ripples expanding across the water when an object is dropped into it, an effect from an initial state can be followed outwards.
Building Back Better after COVID: The Future We Want
Months before COVID-19 struck I was one of 14 thought leaders and business representatives imagining a thriving future for all.
COVID KNIGHTS: Corporate Social Purpose in the Time of COVID-19
The global spread of COVID-19 is deeply affecting each of us. It’s taking a devastating toll on lives, businesses and communities. It’s upending how companies operate and is shattering supply chains around the world.
CSR and Social Purpose in The Roaring Twenties
One hundred years ago, the decade of the “roaring twenties” opened, ushering in a spirit of novelty, associated with modernity and a break with tradition.
Next Generation CSR: Roadmap to Help Grow your Business for Good
Do you remember when you first heard the term “corporate social responsibility” (CSR) and learned about the idea of business being a force for go
Are higher education institutions equipping grads to be “future-fit” when it comes to sustainability competence?
As society hurtles towards two billion more people on the earth by 2050, our consumption and productions systems will need re-engineering so all nine billion of us can live well within our planetary boundaries.
Is social purpose picking up the torch from CSR?
Critics of corporate social responsibility (CSR) say that the past 20 years haven’t produced much in terms of actual, on-the-ground changes to companies’ business models.
The new high-water mark for purpose: using the United Nations SDGs to set your company’s north star
Ever since the global community adopted the United Nations Sustainable Development Goals (SDGs) in 2015, we’ve been waiting for the business community to show meaningful leadership. In Canada, I think we see it now!
Purpose Partnerships: Ground-breaking study shows major change in leader companies’ path to purpose and partnerships
The role of business in society is being redefined – and so are business partnerships. As businesses take on new roles, to contribute more explicitly to societal well-being through the Social Purpose Business Model, they find that their relationships to their long-term community partners change as well.
“We are post-CSR”: Corporate Leaders in New Study Show Shift to Purpose
Corporate social responsibility (CSR) doesn’t cut it any more. Leader companies are putting distance between themselves and this approach. They don’t find it to be relevant to their growth or business models.
Corporate World 2019: Does the Future Look Friendly?
Are corporations sociopathic or socially-purposeful? Just over 15 years ago the film The Corporation decried the pathological nature of corporate life. Its argument channeled worldwide concerns that business was a scourge on the planet.