bg-starfish
Transform. Accelerate. Lead.
bg-starfish
Publication
Social Purposes Practice Kit
Check out this kit to learn how to embed your company’s purpose in everything it does, includes practical actions and case studies.
bg-starfish
Publication
Purpose and Stakeholder Governance Playbook
A must-read for corporate directors and those who advise them to get up to speed on the board’s role in oversight of corporate purpose and company stakeholders.

Coro Strandberg works with businesses, government and industry associations to envision and innovate a sustainable future.

An expert on sustainability leadership and transformational business practices and relationships, Coro believes sustainable business changes everything for the better.

She is at the forefront of shaping and advancing profitable social and environmental innovation, offering tailored services that position companies for leadership and marketplace success. Coro brings extensive Board, strategy, business and government experience and a vast knowledge of social, environmental and economic trends and pioneering transformational and social purpose strategies. She puts this experience to work to offer a winning combination of governance, strategy, integration, implementation, business function, and government and industry association expertise.

Coro champions effective business models that generate growth, enhance profitability and accelerate game-changing social and environmental solutions for society and customers. Her vision is of a marketplace for good.

Coro calls on associations to become drivers of positive change at conference

Coro was a panelist at the Canadian Society of Association Executives 2023 national conference. Here she is talking about her vision for associations – and their members – playing their part to put humanity on a positive course.

Speaking Engagements

Tue, Jan 20
9am PST
Webinar

Coro will be speaking on how risk changes in a social purpose company. Hosted by Virtual Risk Community.

blog-nov-03-2025
Nov 3, 2025
Even amid pushback on ESG, expectations for companies to help solve global challenges are rising — not retreating. A new TSX 60 Social Purpose Report Card shows that nearly half of Canada’s biggest firms have now embraced a social purpose, but governance is lagging behind. Without board-level accountability, purpose risks stalling at the level of aspiration rather than action.
blog-0ct-06-2025
Oct 6, 2025
More companies than ever are embracing a social purpose as their reason for being—a bold and necessary shift in how businesses contribute to society and the environment. But a company’s purpose is only as credible as its ability to live it.
fi-purpose-imperative
Jul 3, 2025
Social purpose is becoming a practical way to clarify direction, energize culture, and build a stronger value proposition in a noisy and competitive market.
Posted on Dec 2025
 in Leadership Strategies
The Business Case for Social Purpose report makes the Business Case for Social Purpose by consolidating extensive empirical research and global surveys that link purpose-led business models to stronger financial performance, higher employee engagement, increased innovation, deeper consumer trust, and improved access to capital.
Posted on Dec 2025
 in Leadership Strategies
The shift to social purpose business continues to accelerate, with more companies adopting a social purpose as their core reason to exist. The TSX 60 Social Purpose Report Card explores how this shift is playing out in Canada.
Posted on Dec 2024
 in Social Sustainability
Social Purpose Departments Checklist is designed to help companies embed their social purpose across all business units, functions, and departments.

Sustainability Jobs

Are you looking to make a bigger difference in your career? Or to help someone else land in the right spot?

Coro regularly posts job opportunities she receives to the following list. Connecting the right people with the right organizations is part of finding solutions for a sustainable world. Email Coro if you would like to be added to her “jobs list” and receive notices of new job postings.

Posted on Jan 12, 2026
Meridian
Deadline – position will close when the best candidate is identified.
Posted on Dec 29, 2025
The McConnell Foundation
Deadline – position will close when the best candidate is identified.
Posted on Dec 17, 2025
YVR
Deadline – position will close when the best candidate is identified.
Posted on Dec 17, 2025
YVR
Deadline – position will close when the best candidate is identified.
Posted on Dec 12, 2025
Concert Properties
Deadline – March 01, 2026
Posted on Dec 5, 2025
CityHive
Deadline – position will close when the best candidate is identified.
Posted on Dec 1, 2025
Reeve Consulting
Deadline – position will close when the best candidate is identified.
Posted on Dec 1, 2025
Reeve Consulting
Deadline – position will close when the best candidate is identified.